1. Introduction
- This Privacy Policy explains how Deluxe Beds Ltd (“we”, “us”, “our”) collects, uses, stores, and protects personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
- We are committed to processing personal data lawfully, fairly, and transparently.
2. Who we are
- Deluxe Beds Ltd is the data controller responsible for your personal data.
3. Scope of this policy
This policy applies to:
- Customers and prospective customers
- Business contacts and suppliers
- Website users and enquiry submissions
- Marketing contacts and email subscribers
This policy does not apply to employee data, which is covered under our internal HR Data Protection Policy.
4. Personal data we collect
We may collect and process personal data including:
- Name
- Contact details (email, telephone number, address)
- Company name and job title
- Enquiry, quotation, and order information
- Communication history
- Marketing interaction data
- Website form submissions and related technical information
- Photographs, documents, or other information provided in connection with enquiries, deliveries, complaints, warranty claims, product inspections, or service requests
We do not intentionally collect special category personal data for marketing or commercial purposes.
5. How we collect data
We collect personal data through:
- Direct communications (email, telephone, meetings)
- Website enquiry forms
- Customer and supplier onboarding
- Marketing sign-ups
- Third-party introductions or communications where relevant
Where we receive personal data from third parties, this may include retailers, suppliers, delivery partners, agents, or other business contacts who provide information relevant to an enquiry, order, delivery, complaint, warranty claim, or business relationship.
6. How we use your data
We use personal data to:
- Respond to enquiries and provide quotations
- Manage customer and supplier relationships
- Process orders and fulfil contractual obligations
- Send business communications and marketing where permitted
- Improve our products, services, and communications
- Maintain internal business records
- Manage complaints, warranty claims, product inspections, delivery issues, disputes, after-sales support, and service requests
7. Lawful basis for processing
We process personal data under the following lawful bases:
- Contract – where processing is required to fulfil orders or agreements
- Legitimate interests – for managing business relationships and business-to-business marketing
- Legal obligation – where required for accounting, tax, or regulatory compliance
- Consent – where required for certain marketing communications
Where we rely on legitimate interests, we ensure these are balanced against individual rights and freedoms.
8. Marketing communications
We may send relevant business-to-business marketing communications where permitted by law, including where we have a legitimate interest in promoting our products and services to customers, retailers, suppliers, and other business contacts.
All marketing communications will:
- Clearly identify us as the sender
- Include an option to unsubscribe or opt out
- Be stopped where an individual objects or unsubscribes
You can opt out of marketing at any time. If you object to marketing, we will stop using your personal data for this purpose.
9. Third-party service providers
- We use trusted third-party service providers to support our business operations, including IT systems, website services, accounting tools, and marketing platforms.
- These providers act as data processors and only process personal data on our instructions. We ensure appropriate contractual and security safeguards are in place in accordance with UK GDPR.
10. International data transfers
- Some of our service providers may process or store data outside the UK or European Economic Area (EEA). Where this occurs, we ensure appropriate safeguards are in place to protect personal data in line with UK GDPR requirements.
11. Data retention
- We retain personal data only for as long as necessary for the purposes for which it was collected. Retention periods depend on the nature of the data and its purpose.
- We may retain personal data where necessary to meet contractual, warranty, legal, regulatory, accounting, dispute resolution, or business requirements.
- We regularly review personal data and securely delete or anonymise information that is no longer required.
12. Data sharing
We do not sell personal data. We may share personal data with:
- Trusted service providers supporting our business operations
- Delivery, logistics, and fulfilment partners where necessary to arrange deliveries, collections, replacements, inspections, or related services
- Professional advisors where necessary
- Regulatory authorities where legally required
13. Data security
- We take appropriate technical and organisational measures to protect personal data, including access controls, secure systems, staff training, and secure storage practices.
14. Your rights
Under UK GDPR, you have the right to:
- Access your personal data
- Request correction of inaccurate data
- Request deletion of your data
- Restrict or object to processing (including marketing)
- Request data portability
- Lodge a complaint with the Information Commissioner’s Office (ICO)
These rights may be subject to certain conditions and exemptions under UK GDPR. For example, we may need to retain certain information where required for legal, accounting, warranty, dispute handling, contractual, or regulatory purposes.
If you have concerns about how we handle your personal data, we would appreciate the opportunity to address them before you contact the ICO.
Information Commissioner's Office (ICO)
Website: www.ico.org.uk
Telephone: 0303 123 1113
15. Cookies and website use
- Our website may use cookies and similar technologies to support website functionality, improve performance, and understand usage.
- Where required, consent is obtained before non-essential cookies are used.
16. Changes to this policy
- We may update this Privacy Policy from time to time. Any updates will be published on our website.
17. Contact Details
- If you have any questions about this Privacy Policy or how your data is handled, please contact us at:
Deluxe Beds Ltd
Email: enquiries@deluxe-beds.co.uk
Address: Beacon Street, Birkby, HD2 2RS
