03 Apr Deluxe Beds, appoints a new Sales Director with a wealth of market sector experience. 

Deluxe Beds one of the UK’s leading bed manufactures strengthens its sales activities with the appointment of James Appleyard as UK Sales Director.

James who has a wide scope of industry knowledge, experience and many contacts commented “I am very pleased to be leading the sales team at this exciting time for the company as there are lots of growth opportunities. I wanted to join a company where I can use my previous experience to make a positive difference and I feel that Deluxe Beds can achieve this quickly, but also has a strategy to grow and develop with more long-term objectives.”

James concluded, “it was the quality of products in each range that attracted me to Deluxe Beds, and the hope is that we can continue the success of these and develop some new winners as we build up to the NBF Show in September.”